Digital content distributor Media Carrier passes record-keeping review by AAM
Premier Service Provider gives U.S. publishers the opportunity to tap into lucrative travel and hospitality markets
New York, 19 July 2017 – Media Carrier’s record-keeping methods have been reviewed and approved by the Alliance for Audited Media (AAM), the industry’s recognized leader in cross-media verification in the U.S. Through its innovative digital media library–the Media Box, U.S. magazine and newspaper publishers can now use the number of downloads from Media Carrier when claiming certain circulation categories on AAM reports.
Media Carrier, which was founded in 2011 in Germany, has established itself as one of the most successful digital newspaper and magazine distribution companies in the market. Following a UK subsidiary in 2015, it opened a second international base in New York in 2016. The Media Box is primarily used by global tourism companies, such as the Lufthansa Group, Virgin Atlantic or the Radisson Blu hotel chain, to provide their customers and guests with an attractive content service. By partnering with Media Carrier publishers can tap into a new kind of this international and attractive readership.
“We are pleased to provide our publisher clients with a streamlined way to incorporate downloads from Media Carrier on their AAM reports,” said Steve Guenther, VP of digital auditing services. “During our review of Media Carrier’s Media Box, we looked at the company’s record-keeping practices and transaction-level data to help give us more confidence in their business practices. Now, when a publisher claims circulation numbers from Media Box, we can fast-track this portion of the audit.”
“This is a great way for us to show that we are a reliable partner for the U.S. publishing industry,” stresses Philipp J. Jacke, Managing Director of Media Carrier. “AAM’s review of Media Box authenticates our service and is an important step after entering the U.S. market. U.S. newspaper publishers can now report copies distributed via Media Box as qualified digital replica circulation, and U.S. magazine publishers as analyzed non-paid market coverage circulation and paid single-copy sales on AAM reports.” Explaining the benefits of Media Box, he says: “Our service opens up new global, high-end distribution channels in the travel industry which publishers can’t access by themselves. We provide major international airlines and five-star hotels with quality content. Digital publications benefit from international distribution, reduced logistics costs and detailed download statistics for individual publications. Most of all, we help publishers find new and relevant readers and act as a discovery tool for smaller and niche publications.”
As a virtual library, holding national and international magazines and newspapers for download, the Media Box is currently available in over 35 countries worldwide, generates 500,000 downloads per month and reaches more than 120 million airline passengers per year. Users only need a web-enabled device to download their digital editions and do not have to register to do so. Content is made available unabridged compared to the print layout and can also be browsed offline.