Media Carrier’s recently launched cooperation with Todaily paves the way for intended expansion in the Middle East – first joint client: Etihad Airways
(Munich, 4 April 2018) – Munich-based media distribution and IT company Media Carrier has joined forces with UAE-based newspaper and magazine distributor Todaily to expand its service offering in the Gulf region’s booming tourism market. Thanks to the cooperation with Todaily as the leading media distributor in the Middle East, Media Carrier can now add top Arabic magazines and newspapers to its digital media library Media Box to cater for the customers of travel companies in this region. Media Carrier also benefits from Todaily’s long-standing relationships with airlines and hotels in the Gulf region to acquire new clients for the Media Box. Etihad Airways is the first joint client of the new Media Carrier-Todaily cooperation.
After the USA and UK, Media Carrier is now targeting the Middle East with its e-paper library: “We are delighted to partner up with Todaily as the leading print media and media services provider in the Middle East and Gulf region, which is a key market for us,” says Philipp J. Jacke, managing director at Media Carrier. “On the one hand, we can now expand the portfolio of our sophisticated e-paper library and add top newspapers and magazines that have so far hardly been accessible for us. This valuable new content is a convincing argument when talking to potential new clients and it makes our Media Box an even more attractive and indispensable service offering for hotels and airlines in the Gulf region. On the other hand, Todaily has very good business relations with airlines and hotels in the region that we can benefit from. Given the immense growth of tourism in the Gulf region and the cooperation with our new distribution partner Todaily, we think that there is overall a lot of potential to convince hotels and airlines of our Media Box and acquire new clients.”
Shortly after its launch, the new distribution partnership can already announce its first success: United Arab Emirates national carrier Etihad has integrated the Media Box in its service offering, providing passengers with digital newspapers and magazines from the region that are supplied by Todaily.
Todaily managing partner Mohammad Albader is delighted to work with Media Carrier as one of the most important global digital newspaper and magazine distributors: “Strategic partnerships are of increasing importance to remain competitive in the age of growing globalisation and digitisation. Doing international business requires successful networking and with Media Carrier we have found our partner of choice that – thanks to long-standing expertise – has strong relationships with publishing houses in Germany, Europe and the USA as well as with tourism clients through its Media Box. Just as Media Carrier can benefit from our network, we can tap into the expertise of our new distribution colleagues in Munich and jointly offer our know-how on a global level.”