(Munich, 12. September 2016) – Passengers of Oman Air particularly value the Arabian airline for its multi-award-winning comfort and service, which the passengers enjoy not only during the flight but also on the ground. In the recently beautifully renovated, luxurious Oman Air lounges at Muscat and Salalah airports, first-class and business-class passengers can now take advantage of another premium service from the airline. From now on the Media Box will be available to them – one of the largest e-paper media libraries, developed by the experts at Media Carrier. With this the passengers can compile their own personal on-board reading material from a comprehensive portfolio of international magazines and an extensive range of daily newspapers. Thanks to a collaboration with United Media Services LLC (UMS), a media and communication company in Oman and UAE, the Media Box range has been expanded to include local and Arabian media from the region, exclusively for guests of Oman Air.

The Media Box is a web-based platform that supports any internet-enabled device, smartphone or tablet. Passengers register in the lounge using the free Wi-Fi by entering their name and flight number and can then easily download their chosen reading material. After downloading, newspapers and magazines are presented unabridged and in the same layout used in print versions and can be browsed easily and intuitively. Individual text passages can be enlarged if needed using the zoom function. Another bonus: Oman Air guests have unlimited use of the complete Media Box offering, with as many downloads as they want.

For the provision of the Oman Air Media Box, Media Carrier is working with the United Media Services LLC, which predominantly works in the Arabian region and has been responsible for supplying Oman Air with newspapers and magazines in the Middle East including gulf countries and the Indian sub-continent since 2009.

As well as the outstanding service which Oman Air can now offer its passengers with the Media Box from Media Carrier, the ePaper media library is also an attractive analysis tool for the airline. Using an analysis of the downloads, this can track among others which media are favoured by which passenger groups. These results can be used to create a more targeted service in the future.

Following an international invitation to tender by Oman Air, United Media Services in partnership with Media Carrier was able to win out over well-known competitors in its pitch, and impressed the airline with its outstanding range of titles and the most varied customisation options.

Abdulaziz Al Raisi, Executive Vice President–Products & Brand Development at Oman Air, says:

“Oman Air is committed to continuously finding new ways to surprise and delight our customers, increase convenience and make their passenger experience even more enjoyable. We are therefore excited to have appointed the Media Box to deliver digital media services for customers in our premium lounges at Muscat International Airport.”

“As a result of their excellent, longstanding expertise, the media and sales professionals from Media Carrier/UMS impressed us with their ePaper media library. This service will be warmly welcomed by our premium customers at Muscat, and further extends Oman Air’s innovative digital strategy.”


Oman Air Media Box

Download Press Release