How the Media Box helps publishers to attract new readers
Media Carrier gives US media immediate, profitable access to new international markets
(New York, 14 March 2017) – By establishing a subsidiary in the US, Media Carrier has underlined its position as one of the most successful companies for digital newspaper and magazine distribution. US publishers in particular will benefit from the digital specialist’s new presence in North America. Through its Media Box, Media Carrier gives them easy access to new target groups and international readers: passengers of prestigious airlines such as Lufthansa or discerning guests of exclusive hotel chains.
The Media Box is a powerful digital media library that tourism companies frequently use as a special service for their customers. Hotel guests or airplane passengers only need a web-enabled device. With it, they can conveniently download their favorite newspaper or magazine from a digital portfolio of hundreds of international media publications.
US publishers benefit from Media Carrier’s reference list. For example, the distributor is a service partner of Virgin Atlantic, multiple airlines operated by the Lufthansa Group, the Radisson Blu and Mandarin Oriental hotel chains as well as train, bus and cruise operators. Over 120,000,000 passengers per year can already access the Media Box service, which is currently available in over 30 countries worldwide.
By digitally distributing newspapers and magazines through the Media Box, US publishers can extend their reach and raise their visibility outside of their regular readership.
In addition, Media Carrier and its affiliate also distribute print editions to airlines such as Lufthansa and Virgin Atlantic as well as at major international events such as the World Economic Forum (WEF) or the G20 summit. The newspapers or magazines are presented in attractive displays or shelves.
“We’re thrilled to be present in the tremendously important US market. We want to show US publishers that Media Carrier is the ideal distribution partner for bringing new and existing readers in contact with their publications where demand is particularly high: on journeys,” says Philipp J. Jacke, Managing Director of Media Carrier. “Media Carrier’s Media Box simplifies the global distribution of publications, reduces logistics costs and enables controlled distribution by providing detailed download statistics for individual publications,” Jacke adds.