How US publishers are effortlessly increasing the range of their media with the Media Box
The digital media library of Media Carrier brings digital publications directly to passengers of the Lufthansa Group
(New York, 12 April 2017) – With the digital media library from Media Carrier, US publishers now have the prime opportunity to reach the passengers of the Lufthansa Group – without any additional effort or additional printing costs. The passengers of the European Lufthansa Group are a highly sought-after target group for publishers. They are considered to be discerning, quality-conscious, well-educated, open-minded and keen on reading. And they are continuously increasing in number: In February 2017 alone, the airlines of the Lufthansa Group recorded a growth of 12.4 percent in the number of passengers carried compared to the corresponding month of the previous year, namely around 7.8 million passengers.
The so-called Media Box, a highly innovative digital media library, was developed by Media Carrier and is now used by numerous renowned airlines. The Lufthansa Group airlines such as Lufthansa, Austrian Airlines, SWISS, Eurowings and Air Dolomiti are thereby able to offer their passengers an outstanding and innovative service. The digital “newstainment” offer of the Media Box currently comprises around 750 national and international newspapers and magazines. “To make our Media Box even more appealing for this highly interesting reader group of Lufthansa Group, we want to convince US publishing houses, in particular, of the added value of the the media library and to encourage them to expand the portfolio with their titles. In this way, they can effortlessly increase the reach of their media and tap into new markets,” according to Philipp J. Jacke, Managing Director of Media Carrier. “If you are listed in the Media Box of the respective airline from the Lufthansa Group, you can view this as both a quality characteristic and an advertisement,” he adds.
Business Traveler US and Chicago magazine are among others already available for download in the media portfolio of the digital Media Box. To acquaint more American newspaper and magazine publishers with the numerous advantages of the Media Box, Media Carrier is also focusing on personal representation in the US market. For just over a year, the Munich-based digital and media logistics company has its own representation – Sales Manager Gabrielle Sarmiento and her team assist interested US publishers on site in an advisory capacity.
A premium-class partner for publishers
Media Carrier sees itself as a personal service provider and a premium-class distribution partner for publishers: Thanks to its expertise in the distribution of digital media, but also as a result of its excellent contacts with international tourism and passenger transportation firms, the company can provide publishers with unparalleled support for the successful distribution of their media. Media Carrier’s constantly growing customer base also favors these strengths. To also convince other attractive airlines in the American market, the leading provider of digital media logistics will be represented with its own stand at the Aviation Festival Americas, from 9 to 10 May 2017 in Miami.
About the Media Box
The Media Box by Media Carrier is a digital media library. Whether on mobile phone, tablet or other web-enabled devices, the Media Box operates web-based making it the perfect smart media companion for people on the go. The user has a first-class comprehensive range of around 750 titles from national and international newspapers and magazines available for download. All media are made available unabridged and in the same layout used in print versions and can also be browsed easily and intuitively offline, e.g., during a flight. US publishers who offer readers their newspapers or magazines for download via the Media Box can increase the range and prominence of their titles and reach new international target groups.