From national to global player: Media Carrier continues expansion and establishes subsidiary in the USA
(Munich, 18. July 2016) – Media Carrier, a member of the German media and logistics company MELO Group, continues on its dynamic expansion path. After establishing its first branch office in London in 2015, Media Carrier will this year establish an affiliated company in the USA, one of the digital experts’ most important future markets. The company aims to serve this region equally efficiently.
The foundation of Media Carrier USA in New York is an important first step in gaining a foothold in the American market and achieving long-term competitiveness there. “Many of the world’s biggest hotel chains have their headquarters in the USA. Of equal importance for us are the many famous airlines which compete for the favours of millions of passengers in what is by far the biggest market in the world. We see tremendous potential for us in this sector. We can serve US hotels and airlines more easily and meet their needs more effectively with a local presence. To develop the American market, it will also be essential to add few major titles from the USA to our current portfolio. Proximity is an advantage for the acquisition of publishers,” says Philipp J. Jacke, Managing Director of Media Carrier, explaining the reasons for a subsidiary in the USA.
Media Carrier specialises in the marketing and distribution of digital newspapers and magazines. With its own technical development, the Media Box, Media Carrier currently supplies well-known international airlines and around 1,000 hotels worldwide. The wide variety of national and international e-papers provided by the Media Box offers guests an additional service. Media Carrier develops customised solutions together with its clients – the coordination processes benefit from personal presence, short and rapid communication channels and individual local support.
The Media Box, which Media Carrier offers as an exclusive service to tourism companies in particular, operates as a web-based service and can be easily and conveniently used with any mobile device. To download their preferred business magazine or morning paper from a range of around 600 national or international media titles, guests connect to the Media Box of the airline or the hotel and gain access to an individual reading pleasure.
All newspapers and magazines are presented in full length and the same layout as in the corresponding print versions, and can be browsed through easily and intuitively. After downloading, all publications remain available to the reader for an unlimited time.