Prestigious airline integrates e-paper library of German media distribution expert into its mobile app
Media Carrier wins Singapore Airlines as new client
(Munich, 28. November 2019) – Better flight experience for Singapore Airlines’ passengers with Media Carrier: The Munich-based media distribution expert today announced that Singapore Airlines is the first Asian airline client to tap into its premium e-paper library, following a tender process.
Media Carrier will deliver a selected collection of international digital newspapers and magazines that are integrated via a FTP (File Transfer Protocol) server into the e-Library section of Singapore Airlines’ mobile app. Passengers will be able to select from more than 120 premium publications from 22 countries in 12 languages to individually curate their on-board reading.
Passengers using the app can download and read as many publications as they like free of charge within a time frame of 48 hours before their flight to 24 hours after landing. Downloaded publications remain saved as PDFs in the app so that passengers, if needed, can continue reading later. The publications are provided in their full versions and familiar print layout for easy and intuitive reading and browsing.
"We are delighted that Singapore Airlines is the first Asian airline to join Media Carrier’s client portfolio. As Singapore Airlines is one of the world’s best airlines, this is a great testimonial for us. Our profound expertise and wide range of premium publications, including many Asian ones, enabled us to convince a major player in the aviation sector of our services. Our focus on and commitment to the highest quality standards for our offerings and services certainly played a role in this context,” comments Media Carrier managing director Philipp J. Jacke.
"Digital tools such as our e-paper library enable airlines to offer their passengers the first-class service they expect. Digitalisation has by now become part and parcel of the modern service industry and value-enhancing digital products considerably contribute to increasing customer satisfaction.”
About Singapore Airlines
The SIA Group’s history dates back to 1947 with the maiden flight of Malayan Airways Limited. The airline was later renamed Malaysian Airways Limited and then Malaysia-Singapore Airlines (MSA). In 1972, MSA split into Singapore Airlines (SIA) and Malaysian Airline System. Initially operating a modest fleet of 10 aircraft to 22 cities, SIA has since grown to be a world-class international airline group.
Singapore Airlines is committed to the constant enhancement of the three main pillars of its brand promise: Service Excellence, Product Leadership and Network Connectivity. The SIA Group fleet and network are also expanding in support of the development of its portfolio strategy, in which it has investments in both full-service and low-cost airline operations. This portfolio of airlines serving short-, medium-, and long-haul markets gives the SIA Group more flexibility and nimbleness, with the right vehicles to serve the right markets.
About Media Carrier
Media Carrier GmbH was established in 2011 as a subsidiary of the Munich-based MELO Group, whose central divisions are built on the two pillars media and logistics. Media Carrier specialises in the marketing and distribution of digital content. Through its digital media library Media Box, Media Carrier supplies the travel industry with e-papers. It is successfully being used by numerous major airlines as well as more than 1200 hotels worldwide.
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