Digital content distribution company Media Carrier extends ABC Certified audited activity.
Premier Service for UK publishers to extend their reach and tap into new markets
London, 04 March 2021 – Media Carrier, a premium-class digital distribution partner for publishers, has been an Associate member by ABC since May 2017, the industry body for media measurement in the UK. From Dec 20, Media Carrier has increased the current categories of certified activity to include Multiple Copy Business Sales and Free Requested, helping publishers to extend their reach and boost their circulation figures.
Media Carrier, which was founded in Germany in 2011 and opened its UK subsidiary in 2015, has established itself as one of the most successful digital newspaper and magazine distribution companies on the market. Its Media Box is primarily used by international travel and hospitality companies, such as the Lufthansa Group, Virgin Atlantic or the Radisson Blu and Mandarin Oriental hotel chains, to provide their customers and guests with an attractive content service. Publishers partnering with Media Carrier can thus access an international and attractive valuable new readership.
Jan Pitt, Commercial Director at ABC, says: “Congratulations to Media Carrier on the renewal of their ABC Accreditation. For a fourth consecutive year Media Carrier have worked with ABC to prove their expertise and commitment to working to industry agreed standards. Keeping abreast of our Standards changes, this year they’ve Multiple Copy Business Sales for Consumer Magazines and National Newspapers along with Free Digital Editions (for Regional Publications) to their certification. Their ABC Accreditation clearly demonstrates a commitment to enhancing trust and transparency in our industry, and brings added benefit to the publishers using their platform.”
“The increase in certified reporting categories is great news for Media Carrier and publisher alike,” stresses Patrick King, Media Carrier UK’s Commercial Director. “It demonstrates our capability to support the reporting of digital editions as an important service for our UK clients. We already work with more than 150 British titles, including the Daily Mail and Financial Times, for whom we simplify global distribution, reduce logistics costs and enable controlled distribution by providing detailed download statistics for individual publications. Apart from the overall benefit of boosting audited circulation, the Media Box is also a great discovery tool in particular for smaller and niche publications.”
Media Box is currently available in over 59 countries worldwide, generates 625,000 downloads per month and reaches more than 160 million airline passengers per year. Users only need a web-enabled device to download or view their digital editions and do not have to register to do so. Content is made available unabridged in the print layout and can also be browsed offline.
Notes to Editors
About Media Carrier
Media Carrier was established in 2011 as a subsidiary of the Munich-based MELO Group, whose central divisions are built on the two pillars media and logistics. The company specialises in marketing and distributing digital content. Through its digital media library Media box, it supplies the travel industry with e-papers. Passengers of Lufthansa, Austrian Airlines, Virgin Atlantic or Lot Airlines but also guests of over 1,400 hotels worldwide are able to use the innovative e-paper service from Media Carrier.
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