LOT Polish Airlines chooses Media Box: Polish national carrier as new customer for Media Carrier’s digital infotainment library
Munich, 18 August 2020 – Media Carrier has added another major airline to its list of customer references: LOT Polish Airlines has chosen to offer passengers the added value provided by the digital infotainment library of the Munich-based IT and media experts and launched the Media Box with its wide selection of 1,000 digital publications in June. Around 20 airlines and their 270 million passengers per year are now using Media Carrier’s Media Box worldwide to enjoy digital reading before, during and after flights.
In times of the coronavirus, the hygiene aspect is a key benefit of Media Carrier’s Media Box in comparison to print media and was one of the reasons why Poland’s national carrier decided to launch the Media Box.
“Our Media Box can be used with any web-enabled device without installing an app, registering or providing personal data,” explains Media Carrier Managing Director Philipp J. Jacke. “To read their digital newspapers or magazines, each passenger uses their own mobile device.”
LOT has responded quickly and flexibly to the challenges posed to the aviation industry by the coronavirus pandemic. This applies not only to the gradually restored destinations, which are of interest to passengers after a difficult period of restrictions. In order to meet the expectations of its customers, LOT has introduced a number of facilities for passenger service and in-flight product. An example of this is the replacement on board and in business lounges of paper newspapers and magazines with a wide range of Polish and foreign press in a digital version.
“At this difficult time for the aviation industry, we are constantly working on developing our offer to better meet the needs of our passengers. By offering digital press, we not only increase the range of titles to over 1,000 Polish and foreign magazines, but also make them available to a much wider audience, i.e. passengers travelling in LOT Economy Class and on domestic flights. The pro-ecological aspect of this change is also important. Until now, we have been taking parcels with traditional press, weighing up to 45 tons, on board our planes every month. Now we offer each of our passengers an environmentally friendly, up-to-date and modern product tailored to individual needs – digital press,” says Michał Fijoł, Chief Commercial Officer at LOT Polish Airlines.
Until now, traditional printed press was available only on LOT’s international flights for passengers of LOT Business Class and LOT Premium Economy Class, and its offer included approximately 20 titles. Currently, LOT offers over 1,000 digital press titles for all passengers, regardless of class and travel destination. The offered press includes dailies and magazines in several dozen language versions (e.g.: Polish, English, Hungarian, Chinese, Czech, Danish, Spanish, Japanese and Korean), as well as LOT’s in-flight magazine “Kaleidoscope”. Favorite titles can be downloaded 36 hours before departure and up to 6 hours after landing. The dailies and magazines can be found in the accessible lot.com/digitalpress application, where after entering the name and booking number, the passenger can download the selected magazine free of charge. Depending on the travel class we can download from 1 to 5 titles to our storage medium free of charge. After using the allocated limit, the passenger has the possibility to choose from the available free titles or purchase additional titles. Prices of dailies start from 1 PLN, weeklies from about 4 PLN and specialist press from several dozen PLN. Payment can be made by credit card or PayPal.
About Media Carrier
Media Carrier GmbH was founded in 2011 as a subsidiary of Munich-based MELO Group whose main business divisions revolve around media and logistics. Media Carrier specialises in the marketing and distribution of digital content. With its Media Box product, the company provides travel industry clients with digital publications and can, on request, also add digital media such as podcasts, games or video. Passengers and guests can choose from the Media Box’s range of up to 1,200 titles from around the world and download them in pdf format. Alongside Lufthansa Group (Lufthansa, Austrian Airlines, SWISS, Eurowings and Air Dolomiti), Oman Air and Virgin Atlantic, among others, offer Media Carrier’s digital media library as part of their service. In addition, the Media Box is used in some 1,200 hotels, on cruise ships, in fitness studios and deployed by other customers worldwide.
About LOT Polish Airlines
LOT Polish Airlines is a modern carrier connecting Central and Eastern Europe with the rest of the world. In 2019, LOT carried over 10 million passengers. Its offer includes direct long-haul flights to airports in: the United States, Canada, China, Japan, South Korea, Singapore, India, and Sri Lanka. The Polish carrier is consistently increasing the frequency of its flights and is refining its offering to those destinations, thus strengthening its position in Central and Eastern Europe. It operates long-haul flights with Boeing 787 Dreamliner, one of the most advanced wide-body planes in the world. In 2019, the Polish carrier celebrates its 90th anniversary. LOT is one of the most international and appreciated Polish brands.
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