Boost for strategically important field of competence:
Publishing expert Axel Gerhartz new Head of Publisher Services at Media Carrier
Munich, 20th October 2020 – Outstanding media know-how and excellent industry contacts: With Axel Gerhartz, a top publishing industry professional joins the management team of Munich-based digital media company Media Carrier. The 49-year-old new Head of Publisher Services, previously with Schluetersche Verlagsgesellschaft/Giesel Verlag, has a background in business, publishing and journalism and will work with the publishing houses that are already cooperating with Media Carrier as well as be responsible for acquiring new content partners for the Media Box as Media Carrier’s premium product.
“We are delighted to be working with Axel Gerhartz, who is a leading distribution expert within the publishing industry. With his extensive market know-how and wide business network, we want to further expand our content offering, which is a strategically important field of competence for us and continue to consolidate our position as one of the leading experts in this field,” says Media Carrier Managing Director Philipp J. Jacke.
Among others, Axel Gerhartz gained top publishing and media industry expertise as Business Development Manager at Forum Media Group and as Publishing and Advertising Manager at HUSS-VERLAG.
At Media Carrier, the 49-year-old will primarily concentrate on introducing the added value provided by the Media Box to German and international publishing houses so that they integrate their digital publications, games, podcasts, videos, streaming services or live TV content into the Media Box.
About the Media Box
Media Carrier’s Media Box is a digital media library. As a web-based service for smartphones, tablets or any other web-enabled device it is the ideal smart on-the-go media tool. Following an extensive relaunch at the beginning of 2020, the Media Box transformed from a media library offering digital newspapers and magazines into a comprehensive digital information and entertainment platform: Alongside a portfolio of more than 1,500 international newspapers and magazines, a range of other digital content formats as well as customer-specific publications can now also be integrated into the Media Box.
All publications are provided in their print layout and to the full extent of the print edition and can conveniently be read offline.
Benefits of the Media Box for publishers and media companies
Publishing houses that offer readers newspaper and magazine downloads through the Media Box can increase their reach and raise the profile of their titles, addressing new and international audiences. The Media Box is also an interesting analytics tool, providing data not only on the number of newspaper and magazine downloads but also on access times. It can furthermore deliver information on operating systems used and top ranked media. The latter provides insights into which titles or types of media are the most and least popular with users.
Publishers cooperating with Media Carrier can also benefit from exclusive display space provided on the Media Box interface for a target-group specific presentation and promotion of selected publications.
About Media Carrier
Media Carrier GmbH, a MELO Group company, specialises in the marketing and distribution of digital content. Its Media Box product is widely used by travel and leisure industry clients but also gyms and hospitals, including major airlines such as Lufthansa, Virgin Atlantic, Austrian Airlines, Eurowings, SWISS and Singapore Airlines as well as more than 1,200 hotels (e.g., Crowne Plaza, Dorint Hotels, Intercontinental Hotels & Resorts, Intercity Hotels, Mandarin Oriental, Sofitel or Steigenberger). During flights or hotel stays, passengers and guest can choose from a range of more than 1,500 international publications and download pdf issues or conveniently read them on their eReader.
Media Carrier GmbH
Marketing and Communication Manager
Phone: +49 – 89 – 32471 4538
Head of Sales
Phone: +49 – 89 – 32471 4535